If you need help with social media KPIs and what you should actually be monitoring, then read this!

Social media KPIs (key performance indicators) are a vital part of your social media marketing strategy.

In order to succeed with social media marketing, you need to keep an eye on these key indicators and know how they're affecting your website's traffic, lead generation, and brand awareness.

You can measure dozens of different metrics on social media, but with ROI in mind, you really only need to worry about those that answer the following questions:

1. Are you reaching qualified people?

2. Are you engaging with qualified people?

3. How many of your social media fans are inquiring about your product or service?

4. How many of them actually become customers?

Everything else is really just a vanity metric.

Social media marketing is a great way to market your business and grow your customer base.

However, many people think that just having a Facebook page or Instagram account is enough for them to succeed.

If you are thinking about adding social media marketing to your business strategy, here are the main four key points you must consider:

1. Engagement: How many people interact with your content? This could be liking, commenting or sharing a post. The more people who engage with your content, the more likely it is that they will purchase from you.

2. Reach: How many people see your posts? Reach can be measured using social media analytics tools like Facebook Insights or Google Analytics to see how many people are seeing each post on their newsfeeds (if you use Facebook).

3. Lead Generation: How many leads does each post generate? Using a call-to-action or CTA button on each post can help increase conversions by directing users back to your site where they can opt-in for more information about your products/services or sales.

4. Customers: How many customers have been generated through social media marketing efforts? Social media is not just about generating leads but also about converting them into paying customers.

---

FOCUS AREA #1 - ENGAGEMENT

Engagement is, hands down, the #1 area that you should be concerned with on social media. It is the catalyst for improvement in all of the other social media KPIs we'll discuss.

Engagement is the measure of how deeply people interact with your content on each platform. It's not just a matter of how many people like or comment on your posts; it's also about how much time they spend viewing them and how much they choose to engage with them—whether it's liking, sharing, or replying.

FOCUS AREA #2 - REACH

Reach is a marketing metric that indicates how far your message is going. It measures how many eyes see it, how many people are exposed to it, and whether or not they are exposed to it more than once.

This is an old-school metric that still has value today, even though we live in an age of social media and digital marketing. Reach shows you how much influence your message has. It lets you know if people are talking about what you're saying and sharing it with their friends and followers.

HOWEVER, remember that this goes hand in hand with monitoring your engagement, You don't just want eyeballs on your content — you want engagement, too!

FOCUS AREA #3 - LEAD GENERATION

If you aren't generating leads from your social media, you're either on the wrong platform or your content isn't engaging to your buyer persona.

You can also gain valuable insight by looking into the demographics of the people who are seeing and responding to your content.

FOCUS AREA #4 - CUSTOMERS

When you think about your social media marketing strategy, you should also be thinking about the number of customers that you have acquired as a result.

The most important thing to keep track of is the number of fans who have converted into paying customers, whether that's through signing up for your newsletter or buying a product or service. This is one of the most important metrics for an inbound strategy because it shows how effective your content has been at attracting people who want what you have to offer.

A lot of social media posts should be focused on providing content for your audience and having a conversation with them — but when the time comes for you to ask for something in return, you want to know how many of those fans actually end up making it to the finish line.

---

Knowing what to measure and what to tweak will help you understand your audience and refine your social media marketing strategy.

The right KPIs will be different for each company, which is why there is no one-size-fits-all strategic equation. Only by collecting the right data and gaining a better understanding of your company's audience can marketers formulate a true strategy that is based on actual engagement, not just guesses.

For more information about how we can formulate a detailed and custom-crafted social media strategy plan for you social media business accounts, click here.

If you are creating content and using CANVA - click this link for access to FREE 30 day trial of CANVAPRO!!